Sony has put together this guerrilla marketing campaign for the PSP. It’s basically a fake book cover to let you play your PSP in peace. Because as all gamers know, nothing fools the Man like a fake copy of The Divine Comedy. There’s even a summary of the book inside in case someone ask you a question about it 😉
Filed under: advertising, awareness, Product Design | Tags: advertising, charity
This awareness action consisted of three different child faces of ethnic backgrounds: Asian, Black and Indian. The mouth had an opening just where the coin to release the supermarket cart is inserted. Each coin would symbolically feed a child. Under the image, it says ” You can feed a child for two days with what you spend renting this cart.
Filed under: advertising, awareness, Product Design, technology | Tags: bin, fun
To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here.
via:: the Fun Theory
Filed under: advertising, awareness | Tags: alexandre orion, graffiti, pollution, reverse
Armed with a single cloth, the Brazilian graffiti artist Alexandre Orion Tagge by cleaning the walls blackened with pollution of a road tunnel in Sao Paulo. As part of its “Art Less Pollution”, the artist made as a negative tag, by subtraction and not by adding material. His face mask is not here intended to protect the paint fumes, but rather exhaust. Sometimes considered a nuisance, graffiti is seen as a positive act designed to capture the city by enhancing, not in the degrading, also inviting us to reflect on the evils of urban pollution.
via:: alexandre orion
Filed under: advertising, technology | Tags: animated, augmented reality, projector
A new advertising format has emerged form the Netherlands: Holland’s biggest chewing gum brand ‘Sportlife’ introduces Beamvertising or Beam Advertising. Images are projected on shopfronts and outer walls of houses in several big cities. In this case the images consisted of skating videos since a a moving skateboarder happens to be the logo of the brand. Sportlife did it to draw attention to a promotion called ‘Can you make it to the pack?’. Let’s see if more companies start using this format. What’s once again clear is that traditional advertising channels’ fragmentatio is forcing creatives to look for and make up new formats.
watch it in action here
Filed under: advertising, biomimicry & Ecology | Tags: anna garforth, ecology, grafitti, moss
UK designer Anna Garforth has gone above and beyond green-washing to create a truly biodegradable and all natural graffiti. With “Mossenger” she’s created living, breathing, and sustainable outdoor art. Fashioned from a common moss that thrives on brick walls, she took a quote from poet Eleanor Stevens, carved the moss, and glued it to the wall with a mix of totally biodegradable ingredients. As the moss grows it will begin to spread out and the words themselves will literally spread themselves, in all their green glory, across the wall and melt into a field of green. Part of an on-going project experimenting with public space and street art, I’m majorly interested to see what Garforth will be up to next. Perhaps the next lines of the poem will strategically find themselves on walls across the city?