Filed under: Materials, Product Design | Tags: container, flexible, tupperware
Tupperware sought to improve the design of their famous product for consumers who need more flexibility in their storage. Many people devote an entire cabinet to storage bins, yet they have trouble finding a container that is the right size. And when they do, they have trouble finding the lid that fits. The solution to this problem was derived from the accordion-style expansion of drainage pipes. A form that would flatten to occupy little storage space, then extend into a full container when in use. These can even be loaded into the dishwasher like plates and washed flat. The products are also color-coded, so it’s easy to locate the right size container and its corresponding lid.
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