Filed under: advertising, awareness | Tags: alexandre orion, graffiti, pollution, reverse
Armed with a single cloth, the Brazilian graffiti artist Alexandre Orion Tagge by cleaning the walls blackened with pollution of a road tunnel in Sao Paulo. As part of its “Art Less Pollution”, the artist made as a negative tag, by subtraction and not by adding material. His face mask is not here intended to protect the paint fumes, but rather exhaust. Sometimes considered a nuisance, graffiti is seen as a positive act designed to capture the city by enhancing, not in the degrading, also inviting us to reflect on the evils of urban pollution.
via:: alexandre orion
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