Athousandgreatideas


Beamvertising
October 27, 2009, 8:10 pm
Filed under: advertising, technology | Tags: , ,

beamvrtsing

A new advertising format has emerged form the Netherlands: Holland’s biggest chewing gum brand ‘Sportlife’ introduces Beamvertising or Beam Advertising. Images are projected on shopfronts and outer walls of houses in several big cities. In this case the images consisted of skating videos since a a moving skateboarder happens to be the logo of the brand. Sportlife did it to draw attention to a promotion called ‘Can you make it to the pack?’. Let’s see if more companies start using this format. What’s once again clear is that traditional advertising channels’ fragmentatio is forcing creatives to look for and make up new formats.

watch it in action here

via:: trendhunter

 

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: